COMPARISON · VERIFIED JULY 2026

Asheard vs Profound (2026): indie value vs the enterprise unicorn

TL;DR: Profound is the category’s unicorn — $1B valuation, Fortune 500 customers, and the genuinely unique Prompt Volumes panel. It’s priced like it: $99/mo buys ChatGPT-only tracking, real multi-engine starts at $399/mo (3 engines, 100 prompts, one workspace), full coverage is Enterprise-only. Asheard covers all 8 engines from €119/mo and adds the Google rank tracking Profound doesn’t have at all.

At a glance

ProfoundAsheard
Entry plan$99/mo — ChatGPT only, billed yearly€49/mo — your choice of 3 engines
Real multi-engine$399/mo: 3 engines, 100 prompts, 1 workspace€119/mo: all 8 engines, 100 prompts, 10 projects
Full engine coverageEnterprise onlyIncluded from Pro
Google rank trackingNoYes (+€69 Pro)
Prompt Volumes panelYes — uniqueNo (corpus-based mention research instead)
Trust stackSOC 2 II, Fortune 500 procurementStandard SaaS security
Sales motionDemo-led beyond entrySelf-serve, 7-day trial, no card

Profound: $96M Series C at $1B valuation (Feb 2026), ~$155M raised; customers incl. Ramp, DocuSign, Figma, Walmart. Some sources report the public ladder retreating to demo-led — verify tryprofound.com.

Where Profound genuinely wins

Prompt Volumes — an opt-in consumer panel of real AI queries with regional breakdowns; nobody else ships this (treat it as directional — panel data is noisy). The trust stack — if your security team runs vendor reviews, Profound has the paperwork. Category brand — a $1B valuation answers the “are we on the leading platform” question by itself.

Where Asheard is built differently

Both halves of visibility. Profound measures AI answers; Asheard measures AI answers and Google rankings, plotted on one quadrant. That picture is unavailable at any Profound tier.

No coverage ladder. Every engine included from Pro — the “which engines can you afford” conversation doesn’t exist here.

Priced for the other 99%. Category average is ~$337/mo; full Asheard — both modules at Pro — is €188.

Ask ChatGPT ↗Ask Perplexity ↗

Full engine coverage without the enterprise quote.

All 8 engines + Google rank tracking · self-serve · from €49/mo.

FAQ

As of July 2026: Starter $99/mo (ChatGPT only, billed yearly), Growth $399/mo (3 engines, 100 prompts, one workspace), Enterprise custom. Check tryprofound.com — some sources report demo-led pricing.

No — AI answers only. Asheard tracks both AI answers across 8 engines and classic Google rankings.