Published by Asheard — we compete with both, which is exactly why every claim is sourced and both tools’ strengths are stated plainly.
| Peec AI | Profound | |
|---|---|---|
| Positioning | Team-friendly dashboard | Enterprise AEO platform |
| Entry | $95/mo (50 prompts, 3 models) | $99/mo (ChatGPT only, yearly) |
| Mid tier | $245/mo (150 prompts, 3 models) | $399/mo (3 engines, 1 workspace) |
| Full coverage | Add-ons $35–165/mo per model | Enterprise only |
| Seats | Unlimited | Tiered; SSO at Enterprise |
| Unique asset | UI polish + unlimited seats | Prompt Volumes panel data |
| Funding | ~$29M | ~$155M, $1B valuation |
| Google rank tracking | No | No |
1 · Who’s looking at the data? A whole team checking daily → Peec’s unlimited seats pay for themselves. A VP building a board slide → Profound’s Prompt Volumes carries the room.
2 · How many engines do you really need? Both meter coverage — Peec with per-model add-ons (full ≈ $500/mo), Profound with tier gates (full = Enterprise quote). Price the engines you need before comparing headlines.
3 · What happens after the chart? Independent reviews of both note the same gap: the “so what do I fix” layer is thinner than the dashboards.
Disclosure: this is us. If the question is “how visible are we?”, half the answer is still your Google rankings — which neither tool tracks. Asheard covers all 8 AI engines with no add-ons (€119/mo) plus rank tracking (+€69), with a recommendations layer and credits that refund on failure. Different weight class than Profound’s enterprise stack — deliberately.
Peec for teams (unlimited seats, self-serve, daily tracking); Profound for enterprises (panel data, SOC 2, procurement). Neither tracks Google rankings.
Similar at entry ($95 vs $99) — but Profound’s $99 tracks only ChatGPT. At realistic multi-engine coverage: Peec ≈ $500/mo with add-ons; Profound = Enterprise quote.
